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The Midsole Of A New Machine
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THE MIDSOLE OF A NEW MACHINE

How the world's most revered maker of running shoes embarked on an eight-year, $3 million mission to rethink what you run in.

Photographs by Tony Law

PUBLISHED 10/13/2006

Asics's design team drew inspiration from a variety of sources to create the Gel-Kinsei.

Metal Work
The shoe's styling is equal parts samurai armor and BMW sports car.

Baked Goods
The forefoot is made out of a lighter foam that has a more uniform consistency--think Wonder as opposed to French bread.

Thin Air
The lightweight material on the shoe's top has its roots in blimp-fabric technology.

Home Furnishings
The exposed Gel in the heel sits in a frame patterned after a Danish-made chair. The Gel is softer on the outside of the shoe, for impact protection, and firmer on the inside, for support.

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